We Are Warriors in Pink

We at Monaco Ford are proud to be Warriors in Pink as this year marks Ford Motor Company’s 20th year in the fight against breast cancer.

As a car company, we are not breast cancer experts, but we know we can help.

From designing a full line of Warriors in Pink apparel to raise funds, to creating a broad reach in the media to generate awareness, to conducting a survey to help people keep breast health top of mind, Ford looks for ways to help people “go further” every day.

In these 20 years, Ford has donated 100 percent of the net proceeds, and over $125,000,000 has been dedicated to the cause.

Ford understands that sometimes, the hardest thing to do and the right thing to do are the same thing. Studies have shown that 63 percent of daughters are more likely to have conversations about their breast health if their mothers bring it up. Also, 59 percent of mothers admit they’re more likely to have the conversation if their daughter brings it up.

Since awareness leads to early detection and early detection leads to better outcomes, it’s time to start talking. We hope to help drive the conversation about breast cancer.

Ford understands that driving awareness that leads to proactive self-care and raising funds to support research and education are both very important. Warriors in Pink apparel was created to help do both.

The apparel that weaves the Symbols of the Warrior into each original design helps keep breast health in the forefront.

And, as always, 100 percent of the net proceeds support breast cancer charities. Ford has chosen four diverse charities – so you can decide where your donation goes. It’s your choice at checkout!

Each of the breast cancer organizations that Warriors in Pink helps – Young Survival Coalition, The Pink Fund, Susan G. Komen, and Dr. Susan Love – is unique in the way it helps support the cause. Whether it’s providing financial aid, free mammograms, resources, programs, research, or education, these organizations are there for those who need it.

For more information about and to support Warriors in Pink, visit www.warriorsinpink.ford.com.